More Texts than Voice Calls by US Mobile Users, Says Nielsen

The Nielsen Company's new figures show that the typical U.S. mobile subscriber now sends and
receives more SMS text messages than they do mobile telephone calls. 

As
of Q2 2008, a typical U.S. mobile subscriber sends or receives 357 text
messages per month, compared to placing or receiving 204 phone calls. 
Though the number of calls has remained relatively steady, the number
of text messages is up 450% from just two years prior.  Q2 2008 was the
second consecutive quarter in which the average number of text messages
sent was significantly higher than the average number of phone calls
placed.

Average Number of Monthly Calls vs. Text Messages Among U.S. Wireless Subscribers

 

Calls

Texts

Qtr 1, 2006

198

65

Qtr 2, 2006

216

79

Qtr 3, 2006

221

85

Qtr 4, 2006

213

108

Qtr 1, 2007

208

129

Qtr 2, 2007

228

172

Qtr 3, 2007

226

193

Qtr 4, 2007

213

218

Qtr 1, 2008

207

288

Qtr 2, 2008

204

357

Source: Nielsen Mobile

The
insights come from Nielsen Mobile, a service of The Nielsen Company,
which directly measures billing activity through an opt-in panel of
more than 50,000 personally liable, postpaid U.S. mobile lines across
the top four carriers.  Through the billing data, Nielsen reports on
everything from how many text messages subscribers send to what games
and ringtones they download.

In
addition to showing the trend of texts compared to calls, Nielsen's
research shows that the typical U.S. teen mobile subscriber (ages
13-17) now sends or receives 1,742 text messages per month (compared to
making or receiving 231 mobile phone calls).

Average Number of Monthly Calls vs. Text Messages Among U.S. Wireless Subscribers by Age (Q2 2008)

 

Calls

Texts

All Subs

204

357

12 & Under

137

428

Ages 13-17

231

1742

Ages 18-24

265

790

Ages 25-34

239

331

Ages 35-44

223

236

Ages 45-54

193

128

Ages 55-64

145

38

Ages 65+

99

14

Source: Nielsen Mobile