Sony Ericsson announced the launch of PlayNow plus music download service for Sony Ericsson
customers, available for use on both phones and PCs. The service is due to launch commercially with
Telenor in Sweden in the fourth quarter of this year, with further
roll-outs around the world beginning in early 2009. A special edition
of the Sony Ericsson W902 Walkman phone will be the first product
released with an integrated PlayNow plus service.
PlayNow
plus will guarantee truly unlimited, 'all-you-can-eat' access to
millions of music tracks. While in the service, subscribers will be
able to recommend their music tastes to others in the PlayNow plus
community, and at the end of their contract they will keep a number of
tracks-DRM-free-from their most played favorites.
PlayNow
plus is designed as the world's easiest unlimited music service to
manage as whatever you do on either your phone or your PC may be
reflected on the other device. To add to the discovery and community
aspects of PlayNow plus, TrackID charts, generated by Sony
Ericsson consumers around the world, are also included. To kick-start
the PlayNowplus experience right out of the box, Sony Ericsson
plans to include, as part of the service, up to 1000 of recent popular
tracks, both locally and globally, with each PlayNow plus phone.