At CTIA Yahoo showed enhanced mobile services built on Yahoo! Blueprint, its mobile development
platform. Now, in addition to creating mobile widgets that run within
Yahoo!'s flagship mobile application Yahoo! Go,
developers can use Yahoo! Blueprint to build standalone applications for
Java, Windows Mobile and Symbian devices, as well as to create mobile
web sites accessible via virtually any HTML or xHTML mobile browser.
Yahoo! has released developer previews of these new enhancements,
further cementing Yahoo! Blueprint's
distinction as the only platform enabling developers to create powerful
and compelling mobile services that run seamlessly across thousands of
different devices. Yahoo! is using Blueprint internally to develop
iPhone applications and is in discussion with Apple on how to make
Blueprint for the iPhone available to other developer "Developing applications for the fragmented
mobile ecosystem is a Herculean effort that often results in developers
creating an application that serves the least common denominator of
mobile devices with a poor user experience, and an inability to
effectively scale," said Marco Boerries,
executive vice president, Yahoo! Connected Life. "Yahoo!
Blueprint solves the most challenging problem plaguing today's
mobile landscape -- now with one click, you
can write once and have mobile services run across a critical mass of
devices and operating systems, potentially reaching millions of users.
We believe Yahoo! Blueprint is simply the best way to create mobile
Internet services -- and we expect will change
the world of mobile development moving forward."
Innovation at Yahoo!
on Yahoo! Blueprint, enabling them to run on thousands of devices
globally. Yahoo!'s new Fantasy Football
mobile widget was also written in Yahoo! Blueprint, and includes
advertising from major brands, including Chex Mix(R).
Additional key products that have been launched that are written in
Blueprint include:
the mobile widget gallery in Yahoo! Go 3.0 with content from eBay,
MTV, VH1, Comedy Central, ABC News;
Yahoo! properties including Yahoo! Mail, Yahoo! Finance and others;
Yahoo!'s award-winning Yahoo! oneSearch(TM);
and today's announcement of Yahoo!
oneConnect(TM), which was created in
conjunction with the iPhone SDK [see
release titled Yahoo! oneConnect Preview Available for iPhone(TM)].
something that is potentially more important than building a new
operating system," said Michael Gartenberg,
VP of mobile strategy, Jupitermedia/mobiledevicestoday.com. "Yahoo!
Blueprint will enable developers to write their application and get
distribution across many devices -- ultimately
achieving Yahoo!'s goal of reaching hundreds of millions of users."
Faster development time -- develop
your mobile content quicker and more efficiently than ever before;
Beautiful user interface -- optimizes
and renders the presentation of your content based on the unique
device capabilities;
Powerful feature set -- such as maps
and location based services, with more features expected to become
available in the near future;
Thousand of devices -- runs across a
wide range of phones, from smart phones to low-end devices; and
Completely open -- anyone can develop
their application, with customizable features and monetization options.
In addition to being the mobile platform for Yahoo!'s
key mobile offerings, Yahoo! Blueprint contains a full SDK for
third-party developers. By submitting Yahoo! Blueprint applications to
Yahoo!'s mobile widget gallery, developers can make their applications
available potentially to millions of mobile users around the world. To
date, mobile users have downloaded applications written in Yahoo!
Blueprint across thousands of mobile devices from manufactures including
Research in Motion, Nokia,
Motorol), and others, getting a user
experience specially optimized for their device. Developers can now turn
to Yahoo! to alleviate the cumbersome process of porting and rendering
their application across a wide variety of devices, while also taking
advantage of Yahoo!'s extensive mobile
distribution network.
Yahoo! Connects with "Enablers"
to Bring Yahoo! Blueprint to the Mobile Masses
of Yahoo! Blueprint on the mobile Internet, Yahoo! has teamed up with
leading mobile web development houses Crisp Wireless, MNet and
Netbiscuits to offer their extensive client list the ability to have
their mobile web properties developed on Yahoo! Blueprint. These
partnerships should allow for a substantial increase in the distribution
for the enablers' clients, as well as align
Yahoo! Mobile with some of the largest mobile web development companies
today. These partnerships are the latest step in Yahoo!'s
efforts to link developers, publishers and carriers into an integrated
mobile ecosystem.
"Crisp Wireless is excited about furthering
its relationship with Yahoo! through its accreditation to offer
Blueprint to our premier network of mobile content sites,"
said Michael Weaver, Vice President, Strategy for Crisp Wireless. "It
is a win-win scenario for all parties involved -- our clients will have
the ability to be Yahoo! Blueprint compliant, and further expand their
mobile audienceand Yahoo! will have access to some of the biggest brand
names and most visible sites on mobile web."
"Our partnership with Yahoo! for the development of Yahoo! Blueprint
widgets is a terrific opportunity to showcase our creative capabilities
knowing that the outcome will run across most devices in the US."
- Scott Johnson, Chief Marketing Officer of MNet.
"We are honored to be chosen by Yahoo! as a
preferred mobile Internet enabling and publishing platform. Blueprint is
a milestone in mobile widget development. Integrating Blueprint into the
Netbiscuits platform was an obvious step to make it easier and more
efficient than ever before for publishers to create mobile websites and
widgets with one platform which run perfectly in the most popular mobile
browsers on this planet as well as in