US Mobile phone web surfers are much more likely to support Democrat presidential
candidate Barack Obama over Republican candidate John McCain, according
to an unscientific survey of likely voters conducted jointly by Zogby
International and Jump Tap.
Of
3,462 likely voters who took the survey, 71% supported Democratic
Presidential nominee Obama, 25% chose Republican John McCain and the
other 4% were unsure or would choose another candidate.
|
The Zogby/Jump Tap Mobile Phone Horserace |
|
|
Obama |
71% |
|
McCain |
25% |
|
Not Sure/Other |
4% |
In
almost identical numbers, these mobile phone users said Obama was
better for the economy (70%), best to manage the War in Iraq (65%) and
most likely to improve their quality of life (70%.)
Who Participated?
|
Who Participated - Age? |
|
|
18-29 |
24% |
|
30-49 |
52% |
|
50-64 |
20% |
|
65+ |
.4% |
More than one-half of
the respondents (52%) were ages 30-49. The racial breakdown was white -
70%, African-Americans - 14%, Hispanics - 11% and Asian/Pacific
participants - 4%. In terms of gender, the sample was heavily male, 62%
to 38% female. The Eastern, Western and Southern regions had almost
equal shares of the sample, with the Central/Great Lakes having the
fewest, 16%.
The
survey was conducted from October 7-24 via an ad banner campaign
running across the Jump Tap premium mobile ad network of popular mobile
websites including Fox Mobile Entertainment and major newspapers within
the Verve Wireless network such as the Miami Herald and Sacramento Bee.
The poll will continue tapping the pulse of mobile voters - pre and
post election. Over 68% of viewers who responded to the "vote" ad
banners completed the 10 question survey.
NOTE from Wireless and Mobile News:
Pew research found that most election polls were landline biased, this Jump Tap study could be classified as mobile-internet biased.