Best Buy is opening Best Buy Mobile
stand-alone stores in 3 popular malls. The new Best Buy Mobile store incorporates:
-
A specialized assortment of mobile products featuring mobile phones,
ultra-portable notebook computers, mobile media devices and accessories - Knowledgeable, non-commissioned associates including Geek Squad agents
-
Best Buy Mobile's Walk-Out-Working
program which provides multimedia and smart-phone set up - Straight-forward pricing, including no rebates
-
Product repairs, loaner phones, and additional services that keep the
technologies up and running
At 3,000 square feet, the new Best Buy Mobile stores are double the size
of the original stand-alone Best Buy Mobile stores, yet not as large as
traditional Best Buy stores, which average about 40,000 square feet. The
stores offer consumers impartial, informed advice in a boutique-like
setting.
Stores will launch in three mall locations this month:
- The Mall of America in Bloomington, MN (Oct. 17)
- Fair Oaks Mall, in Fairfax, Va. (Oct. 17)
- Woodfield Mall, in Schaumburg, Ill. (Oct. 31)
Best Buy Mobile was created as a joint venture with leading U.K. mobile
retailer The Carphone Warehouse Group (CPW) in 2006.