Nokia has tapped The Orchard to serve as its premier independent provider for the
launch of Comes with Music, which was announced earlier today in London.
Comes with Music offers customers unlimited access to millions of tracks
for a year via the Nokia Music Store upon the purchase of a compatible
Nokia device. After a year ends, customers can keep all the tracks they
have downloaded. This groundbreaking service is powered in part by music
from The Orchard's diverse and substantial 1.3
million-track catalogue.
Comes With Music customers will have instant
access to tracks by thousands of Orchard-distributed artists from around
the world, including favorites as diverse as Simply Red, Lil'
Jon, Pitbull, The Holloways, Brett Anderson, Polyphonic Spree and Joe
Brown.
As a part of this unique collaboration, Nokia will work closely with The Orchard, drawing from The Orchard's strong regional marketing staff and proprietary data sales analytic tools to assist Nokia in "localizing" the Comes With Music offering. Through custom playlist creation and other discovery tools, the Nokia service will be further tailored to customers in all of the diverse worldwide markets where Comes with Music will ultimately be available.