Cox Communications announced its
plan to add wireless offerings to its bundle of digital cable, high-speed Internet and
telephone in 2009. Today, more than 64% of Cox
customers buy multiple services from Cox and one-third subscribe to all three
products.
Cox will use the Nationwide Sprint Network to quickly enter the market
in 2009. At the same time, Cox is concurrently building its own 3G wireless
network for additional market launches in 2009. Cox will also test 4G
technology utilizing LTE (long term evolution). Earlier this year, Cox joined
CTIA (the international association for the wireless telecommunications
industry), the Rural Cellular Association and CDMA Development Group (CDG).
In recent years, Cox successfully acquired wireless spectrum in Federal
Communications Commission (FCC) Auctions. "We've already invested more than
$500 million to acquire wireless spectrum and to develop the infrastructure
and human resources needed to architect our own advanced wireless service,"
said Pat
Esser, president of Cox Communications.
Cox research indicates that consumers want a simple and easy-to-use
wireless service that will integrate easily with their lifestyle. Management
and delivery of converged content is at the core of Cox's wireless strategy.
Cox customers will be able to use their mobile phone to access television
favorites, program their DVR, access content saved on their home computer and
simplify their lives with enhanced voice features.