Mobile Posse, idle- mobile-screen ad supplier is offering WeatherBug's weather
information on 
Mobile Posse's ad- supported service.
According to Nielsen Mobile Media weather is one of the
most popular pieces of content that is consumed not only on the web,
but also on the mobile device. As of August 2008, 18.4 million U.S.
mobile subscribers access weather sites over mobile Web each month.
Mobile Posse is the first company to commercially
rollout the delivery of permission-based content and advertising
messages to the idle screens of mobile phones.
WeatherBug's weather
information uses a proprietary network of
weather sensors -- with publicly available sources worldwide,
WeatherBug maintains the largest live, local weather network in the
world, providing the most accurate forecasts and weather alerts.