US Hispanic teens aged 12-17 represent 2.5 million subscribers, according to
MultiMedia Intelligence. This is an
increasingly important segment of wireless consumers, with a subscriber growth
rate of two to three times that of overall US teen market over the next 5
years.
Key findings regarding Hispanic teen wireless subscribers
include:
- Hispanic Teens represent
16% of the overall US Teen market. - By the age of 15,
penetration of wireless services among US Hispanic teens is 64% - by the age of
17, the penetration rate rises to 78%. - The US Hispanic teen is
much more likely to use advanced telephony functions than other US teens, but
less likely to use their camera phone. - Like the broader US teen
market, Hispanic teens ask their phones to do more, from text messaging to
purchasing content and feature a higher overall Average Revenue per User (ARPU).
initial subscriber and handset relationships can establish life-long purchasing
patterns" according to Frank Dickson, Chief Research Officer for MultiMedia
Intelligence. "Within the teen segment,
Hispanic teens have unique wireless usage characteristics."
The report, "Spotlight
on the Hispanic Wireless Teen: The 12-17
US Hispanic Teen Wireless Subscribers, Revenue, ARPU and Content"
analyzes the US Hispanic 12-17 year old teen wireless market. This research is a result of MultiMedia Intelligence's strategic partnership with
Experian. The partnership
combines MultiMedia Intelligence's vast industry expertise, market sizing and
forecasting models and databases with Experian's in-depth data on consumer
behavior, psychographics, lifestyles, opinions and attitudes. Together, MultiMedia Intelligence and
Experian deliver industry-first market segmentation, insights and forecasts
based on combined superior supply-side and demand-side views of the markets,
never before offered in this data driven, data hungry market.