Independent mobile agency RingRing
Media, offers I'AM, the mobile industry's
first mobile advertising network optimization platform which connects
publishers to the largest possible pool of advertisers.
I'AM integrates with a broad range of local and global mobile ad
networks (including Admob, Millenial Media, Adshandy, Mkhoj and
BuzzCity), automatically routing traffic to the most relevant ad
network which is achieving the highest revenue for that particular
user, handset and demographic.
Typically mobile publishers appoint an ad network to serve ads
into their mobile site.. I'AM blows this model wide open, dynamically
segmenting and routing traffic to the highest yielding ad network to
provide publishers with 100 per cent fill rates, way above the industry
average.
Integration with I'AM is simple. Publishers including Moblr,
Taptu, Wapedia and Mobikade have already signed up to the I'AM platform
which has optimised over 100 millions ads since launch, across 80
territories and thousands of handsets.
Harry Dewhirst, Co-Founder of RingRing Media, commented: "Our vision
of mobile advertising 2.0 is dynamically selecting from a pool of ads
the most targeted and highest revenue generating ad for a specific user.
"With the launch of I'AM I believe we have fulfilled this vision,
creating a platform which creates a win-win situation for ad network,
advertiser, publisher and user alike. "
Christophe Hocquet, CEO of mobile social networking site Moblr
commented: "Having previously worked with Google's Mobile AdSense, our
new partnership with RingRing Media's I'AM platform has transformed
mobile advertising from a hobby to a viable business prospect for
Moblr, helping us to turn our mobile inventory into money at a much
faster pace than with any other individual ad provider."