Greystripe release their October
2008 Consumer Insights Report, which reveals a deeper look at the consumers playing their
games, along with mobile gaming demographics, click-through rates and
exclusive iPhone statistics, all collected from their internal database
of users. The iPhone is the Top kind of phone used for Greystripe games.
With the addition of the iPhone to the market, the user demographic for
mobile games is changing and the advertising industry therefore needs to
keep up with an ever-growing user base of savvy mobile game players.
According to Greystripe's results, iPhone game
players prove to be part of a coveted demographic in the advertising
world. Greystripe's iPhone games are the most
popular among the sought-after 18 to 34-year old age group, with 48% of
users falling into that category. Additionally, this coveted demographic
is well-educated and affluent, with 80% having attended college and 46%
making more than $78K a year. Most importantly, these users are
accessing the mobile Web and playing games significantly more frequently
than has previously been seen. Seventy-five percent of iPhone game
players access the mobile Web at least once a day, while 66% use it more
than once a day.
Greystripe's data discloses even more
in-depth, valuable information about its game players. For instance, 87%
of game players on both feature phones and iPhones are involved in the
purchasing decisions in their families, with 73% of these respondents
using the mobile Web at least once per day. With over 100 million games
downloaded and a worldwide 9.1 percent click-through rate, Greystripe's
game players prove markedly engaged.
Since the company launched their ad-supported mobile games catalog in
2006, over 100 million games have been downloaded. As the leader in this
distribution model, Greystripe is able to provide useful data to the
mobile industry and advertisers about the free mobile game player.
More insight into Greystripe's consumers,
including: the handset preference for game users, gender distribution,
the top 20 downloaded games, and more can all be found at https://www.greystripe.com/reports/ConsumerInsightsOct2008.pdf.