ROK Entertainment Group, mobile
technology and entertainment company, has signed a partnership with
Mixcast Network, to
roll out a national Bluetooth mobile advertising platform to solidify
their presence in the exploding US entertainment technology market.
During Super Bowl weekend, Mixcast will launch a vigorous mobile
media blitz, targeting fans during Super Bowl XLIII in Ybor City,
Florida. Mixcast will create hot zones of digital information and
entertainment in thousands of retail locations to transmit content
secured by Mixcast through its wide network and integrated within a
vast array of advertising and marketing displays. These hot spots will
allow consumers with cell phones to opt-in to receive location-based
information and exclusive entertainment via Bluetooth.