SEVEN, mobile email solutions provider for wireless devices used by
90% of the global marke,.surveyed its customers via its online
community site. 1080 people responded on
October 4th - 8th, showing the email is used more than voicemail on
mobile.
The survey results:
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- On average, voicemail is used for 38% of communications on the device
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Email is also used for 38% of communications
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Text messaging in only used 21%
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IM is only used 5%
For US users, email is the predominant communication channel on the
phone:
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On average, voicemail is used for 34% of communications
-
Email is also used for 44% of communications
- Text messaging in only used 21%
- IM is only used 4%
Mobile email is being used for Personal email even more than Business email- though most use it for both:
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42% use SEVEN for both personal and business mail
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34% use SEVEN for personal email only
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24% use SEVEN for work email only
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57% of users who are less than 25 years old, use SEVEN mobile email for personal email only
Use of mobile email is high:
- 93.5% state that they use SEVEN mobile email everyday (even more US respondents use mobile email everyday: 97%)
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Only 1.4% state that they use email occasionally (on vacation or during the weekend)
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The remaining 5% use SEVEN mobile email a couple of times per week
The lines between personal and business lives are blurring for mobile email users:
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54% states that with mobile email, they check work email at home and home email at work more often
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67% state that they check email more often (early in the
morning, late at night, during the weekend or on vacation) (this goes
up to 78% for US respondents)
Mobile email makes their personal and business life run more smoothly:
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45% state that their personal life runs more smoothly as I can connect with anybody whenever needed
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42% state that their day at work runs a lot more smoothly thanks to mobile email
· Mobile email makes them more productive:
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77% of respondents state that thanks to mobile email, they are
able to respond to email a lot faster (85% for respondents who are less
than 25 years old) -
45% state that mobile email helps them be more productive
· Mobile email makes them less stressed
- 33% state that mobile email help them be less stressed
Other interesting benefits mentioned:
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"SEVEN mobile email makes it easier to check multiple accounts at the same time"
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"I don't miss time-critical opportunities just because I'm not at my PC"
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"I'm not tied to my computer all day, which has improved the quality of my work and free time"
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"Mobile email helps with priority and emergency communication"
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"Having all contacts in one place streamlines my day"
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"Push feature makes my life simple"
Survey Respondents Profile Information:
Type of device:
- 59% use a device with a Qwerty keyboard
- 23% use a 12-key device
- 18% use a device with a touch screen
Device brand:
- Nokia : 52%
- HTC : 24%
- Samsung : 9%
- Palm : 6%
- Motorola : 5%
Age:
- <25 9%
- 25 - 39 65
- 40 - 59 26%
- >60 <1%
Occupation
- Full-time professional (at large corporation) : 37%
- Full-time professional (at SMB) : 38%
- Self-employed : 15%
- Unemployed : 1%
- Student : 6%
- Other : 3%
SEVEN's integrated platform for mobile messaging enables wireless
operators and device manufacturers to deliver differentiated services
to a wide range of customers: from consumers to individual
professionals and global enterprises. SEVEN's rapid adoption by users
around the world is driven by the company's focus on best-in-class user
experience for mobile messaging.
Today, SEVEN ships on 340 device models from leading manufacturers,
including HTC, LG, Motorola, Nokia, Palm, Samsung, Sanyo, and Sony
Ericsson. Six of the top 10 wireless service providers and more than
130 global mobile operators have chosen SEVEN, including AT&T and
Sprint in the US, Hutchison and Orange in Europe, Telefonica Moviles in
Spain and South America, Etisalat in the Middle East, KDDI Corp. and
NTT DoCoMo in Japan and Starhub and Telkom Indonesia in Asia. The SEVEN
mobile ecosystem also includes partnerships with the top internet
services for email, including AOL, Yahoo!, Google, and Microsoft Live
Hotmail.
SEVEN is headquartered in Redwood City, California, with offices
around the globe. For more information, visit www.seven.com. For a free
trial, visit preview.seven.com.