Citibank has launched a pilot of a new mobile
person-to-person money transfer service with Obopay, for new and existing
Citibank customers. Beginning on October 14, 2008, the Citi Obopay
mobile payment service will be offered to all Citibank customers in the
U.S., with a focus on Boston, Chicago, Maryland, Philadelphia, and New
Jersey 
This is the first time that a real-time, person-to-person mobile
money transfer service with the ability to link directly to a bank
account has been offered in the U.S.
Citibank customers
participating in the pilot program can activate and connect the mobile
service to their Citibank checking account or setup up a new mobile
payment account at citi.obopay.com.
Then, using their phone's Web browser, SMS text messaging or the
downloadable mobile application, customers can send and receive money
nearly instantly needing only the mobile phone numbers of friends and
family members.
Citi and Obopay first joined
forces in 2007 when Citi became an equity investor in Obopay and
launched a consumer trial with Citi customers in select U.S. markets.
The
Citi Obopay mobile payment pilot is one of many innovative solutions
Citi is rolling out around the world. In addition to mobile, Citi is
developing and delivering products and services for customers who
commute via public transit, manage their money online, and are seeking
a more convenient retail branch experience. Citi's goal is to be
everywhere our customers need us to be by providing a superior customer
experience by offering innovative, industry-leading products and
services that drive our customers' success.
For more information, log on to citi.obopay.com.