SingleBrand Ad Marketplace, introduced today by SinglePoint, the
leading provider of mobile interactivity and advertising, is the first
real-time mobile advertising marketplace for SMS and MMS ad campaigns
generated by popular interactive TV shows on major networks, such as
CBS Corp., NBC Universal, Viacom, and others. Now advertisers and
brands can easily browse available inventory, buy ads, submit creative
and monitor campaign results, all via the Web.
As part of the SingleBrand Advertising Platform, the new Ad
Marketplace presents a complete onscreen inventory of scheduled mobile
messaging campaigns by each TV show. SinglePoint's targeting technology
offers aggregated viewer data that allows further targeting by
demographic, geographic, behavioral, and psychographic criteria. Time
and location-sensitive campaigns are also possible. Publishers
(networks and show producers) have the added benefit of fully
showcasing their mobile ad inventory in one location to maximize their
use of inventory and competitive pricing.
Advertisers simply login to the Web-based Ad Marketplace to view
available inventory, pricing and demographic reach. Once these
selections are made and the advertising is uploaded with associated
preferences, this information is transmitted to the publisher in
real-time for viewing and approval. Publishers login to the Ad
Marketplace to define new inventory or review pending inventory buys,
and can accept or reject advertising requests. Once approved, the
advertisements are queued for serving into the scheduled campaigns. As
the ad campaigns are running, advertisers and publishers can both view
real-time performance metrics, such as impressions served, response
rates and revenue earned.
"SingleBrand Ad Marketplace represents a milestone in mobile
advertising," said Rich Begert, President and CEO of SinglePoint.
"Brands and advertisers can now directly access this unique, highly
targeted inventory in real-time for an efficient and cost-effective
marketplace experience. Within the month of September alone we served
close to 5 million ad eligible text messages."
By using the SingleBrand Advertising Platform, comprised of the
Ad-Insertion Platform and Ad Marketplace, advertisers can easily buy
inventory and submit ads for direct insertion into TV-originated mobile
messaging campaigns quickly and easily. Ad formats that can be used
include text and multimedia messages (SMS and MMS), enabling direct
response campaigns such as click-to-call, click-to-link, and
click-to-SMS. SingleBrand Ad Marketplace is integrated with the
SinglePoint product suite which supports applications such as
ticketing/coupons, video streaming and content download, but can also
be customized and integrated with third-party campaign creation and
advertiser management solutions.