Transpera launched a new mobile video ad
campaign from Ford Motor Company. The ad
campaign, designed to unveil the all new 2009 Lincoln MKS, will run
within Transpera's network of premium mobile content sites, including
AP Mobile News Network and CBS Mobile News.
The media package,
structured by Mindshare/Team Detroit and Transpera, consists of a
combination of mobile ad units which include "Peek" pre-roll
video, display banner placements and proprietary Overlays served
through Transpera's Ad Platform (TAP). "Peek" pre-rolls are 5-15
second mobile video ads, targeted based on content usage and
demographics, and inserted server side in real-time to ensure rapid
delivery with no lengthy rebuffering.
Transpera is the only company to
offer mobile overlay units -- text or graphics that appear on the
selected video while it's playing. The campaign utilizes Transpera's
combined advertising package, which both companies assert are more
effective than mobile ad banners alone. Data resulting from the
campaign will be available in the following months.
The Lincoln MKS
campaign is aimed at the technologically astute and connected audience
with a message for them to "Boot Up," "Lift Off," and "Reach Higher."