Pollster Zogby International and JumpTap have joined together to launch one of the first
mobile advertising campaigns to survey likely voters nationwide about
the presidential election and top issues ahead of the November
4th general election.
The surveys, which are not
designed to be scientific but designed to reach this audience on the
go, will begin today via a mobile ad banner campaign running across
premium popular mobile websites. Results will be available on the
websites of both companies.
With over 43 million(1) U.S. mobile
subscribers using the mobile internet, the partnership
leverages a mobile audience already highly engaged in the election, as
a new channel to execute polls and showcase the power of mobile
advertising. The campaign will provide a unique perspective on what
pollster John Zogby has called the most important presidential election
in a generation and mark a major new precedent for mobile as a growing
communications medium.