VeriSign's data shows a record-breaking quarter for mobile messaging statistics.
VeriSign Messaging and Mobile Media Division's combined
mobile messaging networks enabled more than 58.3 billion messages in Q3
2008, nearly a 10 percent increase from the previous quarter.
VeriSign
facilitated an average of approximately 634 million messages per day in
Q3 2008, compared to approximately 572 million messages per day in Q2
2008 and approximately 280 million messages per day in Q3 2007.
These stats verify the projection earlier this year that its combined mobile
messaging networks will enable close to 200 billion total messages,
worth more than $7 billion in revenue to VeriSign customers by the end
of the year.
For the period of Jan. 1- Sept. 30, 2008, VeriSign's combined mobile
messaging networks delivered 153 billion total messages while providing
100 percent network availability. This represents a 142 percent
increase year-over-year and puts the company on track to more than
double last year's total of 95.9 billion mobile messages. VeriSign's
network also set a single-day record during Q3 2008 by enabling 702
million texts over a 24-hour period and a one-hour record of 48 million
messages on Sept. 5, 2008.
Among some noteworthy trends, charitable fundraising campaigns
enabled by the Mobile Giving Foundation and powered by VeriSign have
demonstrated new ways of leveraging the mobile channel to support a
broad range of worthwhile causes including Stand Up 2 Cancer and Keep a
Child Alive. The American Red Cross "Text 2HELPTM" program,
which helps provide food, shelter and other assistance to victims of
thousands of disasters across the country each year, has been another
successful example of how organizations encourage charitable donations
through the use of mobility. The "Text 2HELP" program is coordinated by
The Wireless Foundation and powered by VeriSign. In addition, law
enforcement organizations such as the Boston Police Department continue
to utilize text messaging programs to encourage the public to report
crimes more easily and anonymously and ensure public safety.
Enterprises and financial institutions continue to show growing
interest in mobile messaging. From Q3 2007 to Q3 2008, the total number
of messages delivered rose from 129 to 227 million, marking a 115
percent increase. As SMS continues to mature into the preferred medium
for mobile banking, VeriSign's Mobile Banking platform has seen a 35
percent increase in messaging traffic from Q2 2008 to Q3 2008. VeriSign
expects to see these numbers grow significantly as its growing global
mobile banking customer base now includes seven of the top 10 U.S.
banking brands, three of the top five credit card issuers, and a global
leader in online payment solutions.
Person-to-Person/Application-to-Person messages (P2P/A2P), such as
news alerts, ring tones, promotional video clips, and enterprise
messages sent to mobile users, also rose sharply in Q3 2008, from
approximately 572 million messages in Q2 2008 to approximately 634
million messages per day, on average in Q3 2008, an increase of close
to 10 percent.
To view the full index, please visit https://www.verisign.com/static/044324.pdf.