ChaCha today is now offering a Rich SMS Advertising solution. Through initial campaigns with
Coca-Cola, McDonald's and others, ChaCha delivers response rates of
more than five percent, a dramatic improvement over other mobile
advertising solutions like SMS alerts and WAP banners.
ChaCha's
Rich SMS Advertising solution enables brand marketers to implement targeted, interactive advertising campaigns on mobile
devices. With more than 1.7 million customers -- 85 percent of whom are
in the coveted under 25 demographic and nearly 50 million text and
voice queries since the launch of its mobile answers service in January
-- ChaCha is uniquely positioned to benefit brands by engaging
consumers with interactive mobile ads that drive brand awareness,
generate leads and increase sales. Via call-through
or click-through, brands can leverage Rich SMS Advertising to drive
users online, to 800 numbers or to in-store destinations. Additionally,
brands can easily tailor ads and target consumers by the specific
category of each ChaCha question (for example, by sports, music or
politics), by location, time of day or customer profile (a bargain
shopper or frequent traveler for instance). ChaCha can now serve over
28 million impressions per month, growing at 70 percent month over
month.
In January 2008, ChaCha launched its free mobile answers
service that uses human Guides to find answers to consumers' questions
24/7 on virtually any mobile device, and is the fastest growing SMS
mobile search service, surpassing both Google and Yahoo in text-based
search growth rates, according to Nielsen statistics for Q2 2008. In
fact, ChaCha is so viral, every five seconds a new user tries the
service. ChaCha customers can send any question via SMS (242242) or
voice (1-800-224-2242) and receive an answer back via a simple text
message in real-time with no additional effort or cost. Guides utilize
powerful tools to quickly return a succinct, relevant and useful answer
in a text message in real-time.
For more information on ChaCha's
Rich SMS Advertising solution visit www.partners.chacha.com. To start
using the service on a mobile phone, simply call 1-800-2ChaCha
(1-800-224-2242) and ask a question or text a question to CHACHA (242
242) from a mobile phone.