Mobile banking company, Firethorn Holdings has upgraded its mobile banking platform with more consumer features, marketing capabilities and customizing.
Expanded
functionality will include typical mobile banking such as balance inquiries, funds transfers and bill pay, as
well as features that provide new marketing opportunities for financial
institutions, operators and consumers.
Financial institutions also will
have the ability to tailor the account information displayed on the
customer's mobile device for each type of account. By customizing what
customers can access, banks and credit unions are able drive users to
the most pertinent account information. Mobile banking company, Firethorn Holdings has upgraded its mobile banking platform
Expanded
functionality will include typical mobile banking such as balance inquiries, funds transfers and bill pay, as
well as features that provide new marketing opportunities for financial
institutions, operators and consumers.
Financial institutions also will
have the ability to tailor the account information displayed on the
customer's mobile device for each type of account. By customizing what
customers can access, banks and credit unions are able drive users to
the most pertinent account information.
Marketing Features
In response to customer preferences, Firethorn has created three
dynamic new service features designed to give new marketing
opportunities to Firethorn financial institutions, wireless operators
and other providers:
- Offers Feature - provides the ability to extend targeted promotions
to users regarding products or services. Consumers benefit from access
to new promotions and special services that might help them save money
on a new car loan or gain preferred paths to new products and services. - Rewards Feature - coupled with institution rewards programs, it
allows consumers to track their loyalty points for their financial
institution accounts and, in the future, for their merchant
relationships. - Customization Feature - allows providers to customize their
services as programs evolve by adding desirable new functions in
designated areas throughout the application.
These three key enhancements give providers the ability to customize
their user interfaces with their own unique look and feel, as well as
generate incremental revenue through these enriched services.
Additionally, Firethorn developed and applied backwards compatibility
to the platform. As a result, financial institutions do not need to
change their back-end processes to launch this new application version.
Institutions and their customers are automatically live with the new
platform and enjoy a seamless upgrade process.
Facts and Stats
- 62 percent of respondents would be likely to use their mobile device to obtain bank account balance information.
- 28 percent would like to track loyalty accounts on their phone.
- 32 percent want to receive coupons and 23 percent want to receive product information on their mobile device.
Firethorn's upgraded solution is designed to stimulate the consumer's
appetite for increased capabilities in future mobile commerce
activities. The enhanced features are geared toward the consumer's
desire for emerging mobile technology that will complement and ease
their on-the-go lifestyle.