itsmy.com, global mobile communities has chosen
Taptu, pure-play search engine designed specifically
for mobile, to provide itsmy.com's growing community with search service, and access to an index of mobile-friendly web content.
itsmy.com's community of over two million users will gain access to a variety of content via Taptu. Taptu's strength is
entertainment search; helping users find and enjoy a wealth of mobile
content such as videos, music, images and lots more
Taptu finds the
best of the web for mobile phones; serving content to mobile devices
that looks great and can be easily shared amongst friends. itsmy.com
has chosen to add Taptu's search functionality to give its users a rich
mobile search experience; they can now search for entertaining mobile
Internet content from within their community and also directly from
their personal mobile homepage.
In addition to core search
functionality, Taptu can now offer mobile partners, like itsmy.com,
mobile search sponsored links. This provides partners with a new
incremental revenue stream, and gives advertisers access to high-value
and young audiences in a relevant and efficient way. With worldwide
mobile advertising projected to surpass $2.7 billion in 2008*, the
opportunity is clear.