Sprint is offering a new mobile phone application that hooks-up friends, called sniff (social network integrated friend finder), developed by the team at Useful Networks (www.useful-networks.com)
sniff allows users to find friends automatically and in real-time, rather than the last time they logged in to the service, by either sending a text message from a mobile phone or through the integrated Facebook application. It uses text messages therefore it doesn’t have to be downloaded.
Once users receive required permission from their friends, using sniff is as simple as sending an SMS text message. In return, sniff provides consumers with a detailed map view of their friends’ locations.
Through the sniff Facebook application, consumers can easily invite, connect with and sniff their Facebook friends. Registration for sniff is free and takes just seconds by sending “sniff” to short code 76433 (sniff) from a Sprint device. “sniffing out” friends is charged at $0.25 on a “per sniff” basis and users are only charged if they receive a successful result.
Billing is seamless, as sniff is the first Facebook application to apply premium charges to customers’ mobile bills. Standard text messaging rates apply.