Sprint is showing a series of ads that position the company
as the industry leader in value.
"Consumers are looking for a company that provides a tangible value in
family plans, a full range of handsets and an outstanding customer
experience," said Bill Morgan, senior vice president of Corporate
Marketing for Sprint. "We have all of those, plus the superiority of
America's largest, most dependable 3G network. Sprint's Now Network
means our customers get what they want when they want it."
Note: On Monday December 10, Sprint started offering some freebie phones and modems.
Head-to-head savings demonstrated
The new ads will include print, television, online and radio to help
tell Sprint's story. Unique comparison charts will demonstrate how
families can save at least $240 and up to $1,000 annually based on
comparable rate and service plans offered by Verizon and AT&T.
With families pressed for cash every month, a $480 savings during the
course of two years represents a car payment, a needed appliance, a
month's worth of groceries or a deposit into a child's college fund. In
these times, the Now Network is not just fast and full of wireless data
possibilities; it's also sensitive to the finances of today's family.
With the Sprint Everything plan, just $99.99 buys a month's worth of
unlimited talk, Web browsing, email, text, video messaging, picture
sharing, GPS, push-to-talk, Sprint TV, Music and exclusive NFL and
NASCAR applications.
"Our ads highlight 'Now' by showing how we deliver to consumers what
they want, when they want it," continued Morgan, "and with a
full-range of handsets and the most affordable, full-service family and
data plans available today -- all of which provide a solution that
financially-savvy consumers really appreciate."
Simply Everything offers savings for unlimited data -- more than $480
annual savings vs. AT&T and Verizon on an individual plan
Earlier this year, Sprint revolutionized unlimited pricing in the
wireless industry by moving beyond its competitors to deliver more
features for a flat rate of $99.99. Sprint's Simply Everything plan
provides unlimited nationwide calling, texting, email, Web browsing, GPS
Navigation and much more -- all for only $99.99. Comparable yearly
messaging and data plans on Verizon and AT&T cost the consumer an
additional $480 and $540, respectively.
A great example of the value offered by Sprint is the cost savings
available with the Samsung Instinct vs. the iPhone. The Instinct is $70
less than the iPhone after a mail-in rebate, but that is only the start
of the savings. When comparing similar rate plans for both phones,
customers who purchase an iPhone will pay approximately $1,200 more for
similar services during their two-year contract than customers who
purchase an Instinct. Sprint's plans with unlimited data begin at less
than $70 per month.
America's largest, most dependable 3G network
In addition to the value message, the new advertising will highlight the
fact that Sprint has America's largest (based on number of square miles
-- including roaming, Sprint has four times the coverage of AT&T's
current 3G network) and most dependable 3G network. The dependability
statistic is backed up by independent, third-party drive-test data on
connection success and session reliability for the top 50 most populous
U.S. markets from March to September of this year.
Device lineup second to none
Sprint's advertising will continue to promote the company's holiday
handset line-up, six of which were highlighted by Forbes.com in its Top
10 best phones for holiday gift-giving. Led by the Samsung Instinct,
named by CNET as "Best In Show" at CTIA's spring show, Sprint also
offers the Samsung Rant -- named by LAPTOP Magazine as best cell phone at
CTIA's fall show. The Rant is available for $49.99 after a $50 mail-in
rebate and eligible upgrade or new line activation with a two-year
agreement.
Sprint One Click -- a user-friendly interface for consumer devices
Sprint One Click is a highly interactive user interface design that
gives customers the ability to easily access the features they use most
on their non-PDA phone. Offered exclusively by Sprint, it provides a
widget-based stand-by screen and the ability to easily access the
most-used features on the customer's wireless phone. Sprint One Click is
available on four new phones: LG Lotus, Samsung Highnote, Samsung Rant
and Samsung Eclipse