Thumbplay's mobile games will now be
featured on-deck with all Cellular South-supported mobile phones. This is the first time a U.S.
wireless carrier has engaged a direct-to-consumer content provider to
populate its on-deck portal.
Cellular South customers will now be able to browse, buy and
download Thumbplay content directly from their handsets or Thumbplay's
Web site. Thumbplay offers more than 100,000 pieces of licensed content
including music, videos and games that will be available for purchase
by Cellular South customers either a la carte or via subscription-based
credits.
Featuring music, videos, games and more, Thumbplay's award-winning
direct-to-consumer service is accessible on more than 2,000 devices
among every major carrier in the U.S.
The company has maintained and grown its leadership position in the
industry by providing consumers with the best possible customer
experience, including live, "24/7/365" customer service and a
commitment to delivering the largest catalog of entertainment possible.
Thumbplay's "locker" service also allows users to automatically back-up
and store purchased items.
Thumbplay features licensed music, video and gaming content from
some of the world's largest entertainment companies, including EMI,
Sony Music Entertainment, Universal Music Group, Warner Music Group and
Sony Pictures Television, as well as several independent labels and
artists and video game companies. Thumbplay's mobile entertainment
catalog is integrated into Clear Channel Radio, AOL and MSN Mobile
sites, as well as iLike.com, one of the Web's leading social music
discovery services. Based on Thumbplay's reputation for exceptional
customer care and technological innovation, MTV recently tapped the
company to power personalization content for the music giant's mobile
content site.
Each month, Thumbplay.com gets more than five million unique
visitors and its mobile (WAP) site (m.thumbplay.com) receives more than
12 million page views, making it one of the most popular mobile Web
sites.