A ChaCha new release says they are fastest growing SMS service They had more than 28 percent
of standard rate SMS search transactions between the top three providers (ChaCha Google SMS and Yahoo!) in the
third quarter.
According to Nielsen, ChaCha's 28 percent share of transactions is
up from just seven percent in Q2, marking a 300 percent quarter over
quarter gain, driven by a 660 percent quarter over quarter growth in
overall ChaChatransactions. ChaCha reports that they now deliver 30
million impressions per month and have had more than 2.5 million users
since the SMS answers service launched in January.
"ChaCha's viral growth of a new user every seven seconds is proof
that ChaCha's mobile answers service is unmatched - we offer the
easiest and most effective mobile search experience in the U.S.," said
ChaCha CEO, Scott A. Jones. "Our rapid growth, millions of searches and
demographic clearly demonstrate to advertisers that we are a major
influence on the mobile search market, and have the capability to
impact users' buying decisions - which is especially relevant given
advertisers' interest in getting as much as possible out of their
advertising dollar during these tough economic conditions."
In the same quarter that drew ChaCha's largest market share gain,
McDonald's, Coca-Cola, the Obama presidential campaign, Palm and
several other leading brands and agencies selected ChaCha's Rich SMS
Advertising solution to get their message out. Through one-to-one
"conversational" engagement with the hard to reach 16-34 year old
demographic, brands achieved well above industry average response rates
of more than five percent according to ChaCha, a dramatic improvement
over other mobile advertising solutions like SMS alerts and WAP banners.
In January 2008, ChaCha launched its free mobile answers service
that uses human guides to find answers to consumers' questions 24/7 on
virtually any mobile device. ChaCha customers can send any question via
SMS (242242) or voice (1-800-224-2242) and receive an answer back via a
simple text message in real-time with no additional effort or cost.
Guides utilize powerful tools to quickly return a succinct, relevant
and useful answer in a text message in real-time.