HTC has bought design firm One
& Company Design, Inc. One & Co will maintain its name and
client base while it joins forces with HTC to create more hip and stylish phones.
HTC and One & Co first began collaborating in 2006 on the HTC Touch Diamond.
"One & Co is excited to bring our lifestyle, user focused
approach to HTC and we look forward to creating iconic, compelling
products together," said Scott Croyle, partner of One & Co.
"Knowing about HTC's cutting edge technology and proven track record of
innovation, we are excited to collaborate with HTC as a global
lifestyle brand."
One & Co has been recognized by the design and business
communities by winning numerous BusinessWeek/IDSA IDEA Awards, the Good
Design Awards, CES Innovation Awards, and ID Magazine awards