AdMob has released some new information about smartphone ad serving and Wi-Fi
- The iPhone
is at the forefront of Wi-Fi usage and recently launched smartphones
such as the G1 and BlackBerry Bold suggest that Wi-Fi traffic will
continue to grow in the coming months. Mobile devices that aren't
phones (e.g. Sony PSP, iPod Touch) are also generating significant
traffic on WiFi.
- In the US, 8 percent of total
requests in November were on Wi-Fi networks, up from 3 percent in
August. - 42 percent of iPhone requests are made from Wi-Fi, notably
higher than most other WiFi capable phones which average between 10-20
percent. iPhone Wi-Fi usage is generally higher on iPhone specific sites
and applications than on normal mobile sites. - 8 percent of UK requests in November were on
Wi-Fi networks, up from 4 percent in August. After the iPhone and iPod
Touch, the Nokia N95 and other N series phones are the leading WiFi
devices in the UK. - The G1 (HTC Dream) generated 15
million requests in November and already represents 7 percent of all
T-Mobile traffic. Android had a 2% share of smartphone operating system
traffic in the US.