MobileVerbs has launched mobile
marketing program Jack-in-the-Box
restaurants. The restaurant guests can provide their feedback and
redeem coupons via their cell phones.
Jack's guests follow 'call to action' instructions on table tents and send a SMS message to the MobileVerbs service. The mobile service delivers a series of survey questions to guests' cell phones. Once the guests complete the survey in couple of minutes, they are provided with a secure mobile coupon on their cell phones.
The guests can redeem mobile coupons instantly at participating restaurant locations by showing a secure redemption code on their cell phones to the restaurant staff.
The system automatically detects the device type to send simple text
coupons on feature phones and rich barcode coupons on PDAs with mobile
browser. The management has full control over the number of coupons
delivered per guest, expiration of coupons and overall coupon quota in
a campaign.
"Our service has built-in 'Situational Relevance' that allows marketers to deploy different survey questions, coupons etc. based on date, time, location, weather, device type and other parameters," says Parmeet Chaddha, CEO of MobileVerbs.
The patent-pending Situational Decision Engine within MobileVerbs platform makes mobile campaigns relevant to the current situation of target users. "The ease with which MobileVerbs service can customize the content of our campaign based on the current situation of our guests is amazing. Without any effort, we can configure our campaign to deliver different incentives and ask different questions from our guests based on store location, time, date, weather etc.," claims Mr. Yadav.
Besides coupons and surveys, the MobileVerbs platform provides a rich suite of templates for various other kinds of mobile interactivity, such as advertisements, store locators, mobile catalogs and dynamic microsites -- all setup from the MobileVerbs campaign management tool, without any programming. The campaigns are delivered via email, SMS, MMS, Internet, or mobile web.
"Our mission is to provide a self-service platform for multi-channel campaign lifecycle management -- enabling marketers to launch their campaigns in a matter of minutes, not days and weeks, and at a fraction of the cost," says Parmeet, "and this campaign is an important milestone for us by deploying our superior mobile marketing solution for the franchise segment."
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