Mobile Ad network Millennial Media, luxury lifestyle fashion brand
Stella McCartney has teamed for mobile marketing.
The campaign, which launches
today, and continues through the end of January 2009. Created by Millennial Media, the campaign seeks to
build awareness and consumer interest for the Stella McCartney spring
and summer 2009 collections.
A series of banner advertisements will be prominently placed on various
mobile Web sites within Millennial Media's premium mobile advertising
network. This network is the largest in the U.S. with over three
billion monthly impressions across more than 2,000 quality sites.
As
consumers visit news and information sites on the mobile Web, they may
click on any Stella McCartney banner to be immediately transported into
an interactive fashion experience that closely replicates window
shopping via a mobile device. When at the mobile Web site, located at
http://lp.mydas.mobi/custom/stella/iphone/index.php for iPhones, and at
http://lp.mydas.mobi/custom/stella/index.php for all other smartphones,
a user then selects the Stella McCartney collection she wishes to
explore. The user is then directed to a mobile fashion show, a series
of look books which showcase each item in the collection. The user may
then click on a specific design or accessory for a closer, detailed
look.