According to a Wall Street Journal article over 100 million dollars was spent on the BlackBerry Storm marketing campaign.Customers complained about software sluggishness while sales and production were high.
Analysts predict that Verizon sold about 500,000 BlackBerry Storm smartphones in the first month of sales. The article says that RIM rushed to get the Storm to market in time for Black Friday despite glitches in the operating system according to people close to the launch.
RIM co-Chief Executive Jim Balsillie "said such scrambles --
and the subsequent software glitches that need to be fixed -- are part
of the "new reality" of making complex cellphones in large volumes."
The article suggests that the launch date had to be pushed from October to November because of the difficulty of RIM changing the firmware to work with both a touchscreen and accelerometer.
The returns of the BlackBerry Storm were in the single digits and the sales and performance of the BlackBerry Storm exceeded expectations reported a Verizon spokesman.
Balsillie said RIM considers the BlackBerry Storm "an overwhelming success" and is making 250,000 devices a week to meet demand.
Wireless and Mobile News named the BlackBerry Storm one of the Top Stories of 2008. We have two pages of links dedicated to the BlackBerry Storm. BlackBerry Storm News and Reviews and BlackBerry Storm Apps and Accessories articles.