The BuzzCity Mobile Advertising Index for Q4
2008 showed an almost 50 percent growth in paid banner advertisements in
the U.S. during the last three months of the year.
BuzzCity Global Mobile Advertising Index
The following statistics show paid advertising
banners delivered in the fourth quarter of 2008 throughout the entire
BuzzCity Global Mobile Advertising Network. Banners are delivered to
more than 2,000 publisher sites, including BuzzCity-owned mobile
community service, myGamma.
| Q4 Position | Country |
Q4 Banners
|
Q4 Growth
|
|
1
|
Indonesia |
3.6 billion
|
100%
|
|
2
|
India |
727 million
|
10%
|
|
3
|
South Africa |
465 million
|
-14%
|
|
4
|
United States |
382 million
|
47%
|
|
5
|
Kenya |
241 million
|
-19%
|
|
6
|
Egypt |
150 million
|
54%
|
|
7
|
Romania |
135 million
|
32%
|
|
8
|
Bangladesh |
135 million
|
1%
|
|
9
|
Philippines |
116 million
|
119%
|
|
10
|
Libya |
101 million
|
-2%
|
| Total |
6.0 billion
|
49%
|
|
| Network Total |
7.6 billion
|
|
|
| Network Growth |
40%
|
|
In the fourth quarter, just over 7.5 billion
advertiser banners were delivered across the network, representing
quarterly growth of 40%, a slight increase from the previous quarter's
growth of 38%.
The report shows inventory sold across the BuzzCity Mobile Advertising
Network. The BuzzCity report tracks, by extension, the growth of
off-portal mobile internet use in more than 200 countries around the
world.
The strong growth of the BuzzCity
Mobile Advertising Network in the U.S. is an indicator of the
resilience of mobile advertising in the face of the current economic
downturn, as well as the exponential growth in mobile internet use
among U.S. consumers during 2008. In total, 382 million paid
advertising banners were served to a U.S. audience during Q4. For the
entire year, banners served in the U.S. grew by 209%.
"The
continued strong growth we're seeing in the U.S. is not surprising,
considering that this was a huge year for the discovery of the utility
and usefulness of the mobile internet in the market," said KF Lai, CEO
of BuzzCity. "Despite a difficult economic environment, we foresee
healthy growth in the U.S. continuing this year as increasing numbers
of people discover the mobile internet and as operators offer lower
priced, flat-rate data plans."
"The overall Q4 results are significant in light of
the current global economic situation. We are clearly seeing more
advertising on mobiles and, much like in the U.S. market specifically,
globally we expect to see further growth in 2009 as advertisers focus
more on accountability in their campaign execution," said Lai. "Even
the apparent shrinkage of advertising inventory in South Africa has a
silver lining to it: publishers providing greater value and
transparency for consumers will sustain demand as they continue to
monetise their content in this market."
While the top 10 performers contributed 80% of the
traffic, the network continued to grow beyond these markets; by the end
of December 2008, 28 markets exceeded 10 million banners per month
compared to 23 in Q3. Year-on-year the network grew by some 300% and
growth is expected to continue.
BuzzCity also announced plans for a new office in Johannesburg to oversee the growing advertiser demand in South Africa.
About
BuzzCity
BuzzCity is a developer of global wireless communities and consumer
services. Established in 1999 in Singapore, BuzzCity today operates the
world's leading wireless community - mygamma.com - for two distinct
audiences: the newly connected emerging middle class in developing
markets and the blue collar sector in developed regions. These
"unwired" consumers, are accessing the mobile Internet on their phones
due to widespread and affordable wireless access.