Mobile game publisher Glu Mobile has integrated Movaya's PlugNPlay and TryNBuy solutions into Glu's website for direct-to-consumer sales.
"It has been a great experience working with Movaya to offer Glu's
award-winning games directly to our customers," said Jill Braff, senior
vice president of global publishing, Glu. "Through our alliance with
Movaya, we have developed a cost-effective solution capable of
delivering games directly to mobile devices through the glu.com
website."
"Movaya's technologies will enhance how Glu is able to sell its
games," said Phil Yerkes, CEO of Movaya. "Rather than relying solely on
wireless carriers and other third-party distributors, Glu now has the
power to market its products directly to customers. The move allows
customers to sample games and stay informed on updates and new offers,
and more importantly, creates a new distribution channel to generate
additional revenue for Glu."
Immediately, Madagascar: Escape 2 Africa, The Dark Knight
and Family Feud are available for purchase from Glu.com using the
Movaya platform, with additional titles being added over the coming
weeks and months.