Air2Web is deploying a text-to-win mobile marketing campaign during the 2009 Super
Bowl for Johnsonville Sausage.
The Super Bowl is the most watched television event of the
year, and Johnsonville Sausage is capitalizing on the event's high
level of visibility for their first foray into mobile. To enter, all
fans need to do is text "football" or "gameday" to 48775 on their
mobile phone and let the games begin.
The campaign will run through February 28, 2009 and fans can
enter by mailing in an entry form, entering online at
www.johnsonville.com/gameday or via SMS on their mobile phone. Fans
that enter have the opportunity to win one of three packages sponsored
by Johnsonville Sausage and Coleman Outdoor Products. On the website you can also get coupons.
The campaign will result in ten lucky mobile users winning the
Grand Prize of Coleman Roadtrip packages that include one Gas Grill
LXE, two portable deck chairs, one steel-belted cooler, one blender,
and twelve coupons for Johnsonville products. Ten first prizes will
also be awarded consisting of one soft-sided cooler and twelve
Johnsonville coupons. In addition, one hundred second prizes will be
awarded consisting of one hard bottom cooler and four Johnsonville
coupons. No purchase is necessary to enter or win and there is a limit
of one entry per day per person.
"When we decided we wanted to develop a mobile promotion
around the Super Bowl, we looked for mobile marketing providers that
had the required technology and the highest level of expertise," Ron
Scherer, National Accounts Manager for Johnsonville, said. "Air2Web was
the top contender in both areas and we've been extremely pleased with
our selection."
Official rules are available on the Johnsonville Sausage
website and in-store at SUPERVALU retail stores including; Albertson's,
Acme, Biggs, Cub Foods, Farm Fresh, Jewel, Shopper's, Shop 'N Save and
Shaw's/Star in selected geographic regions.
A comprehensive nationwide consumer support plan includes
television ads, online banner ads, ESPN Radio, media tour, FSI drop and
POS promotion in January and February.