Independent app store, GetJar, is offering a new GetJar
Ads program to its 200,000 plus mobile application developer community.
GetJar Ads is a new pay-per-performance advertising service that allows
developers to display contextual advertising as mobile applications are
being used, earning revenue when consumers click on ads.
GetJar is also running a promotion for developers that will help them secure
up to 1,000 new downloads. These new programs will go live for
developers starting today.
Initial pilot results of GetJar Ads have been encouraging with
payouts among the highest available in mobile advertising. Medieval
Software, a developer from Italy, said that the profits generated from
the GetJar Ads trial alone where enough to cover the company's
operating costs.
"Application development can be expensive when one considers the
time and number of handsets you have to work with. Getting distribution
and getting paid through one large partner makes it easy to grow my
business profitably. GetJar Ads' highly targeted, highly contextual
service generated enough money for Medieval Software that it literally
helped us fund the business," said Davide Ciuchini, CEO of Medieval
Software.
GetJar Ads is a new component of the GetJar app developer's
program. GetJar is the only destination for app developers to reach
millions of customers, offering the most efficient and largest scale
route for mobile application developers to distribute their content to
consumers worldwide. This developer's program is made up of the
following components:
Get Ads
Developers can generate revenue with GetJar in-apps
ads by including text and banner ads from the GetJar network into your
app and profit from industry-leading rates. GetJar's ad optimization
system and relevant mobile ads generate the highest payouts in the
industry. GetJar is also flexible, offering direct app injection or a
server-side API, so developers can manage their business.
Get Seen
Developers can put their applications on GetJar
for free and access a global consumer market, which downloaded over 170
million apps across 130 countries in 2008.
Get Downloads
To gain even more visibility and downloads,
developers can use the GetJar Pay Per Download service to bid for
better placement on GetJar, paying when consumers download their app.
Like Google Adwords, which allows search advertisers to bid for web
traffic, the GetJar Pay Per Download service allows mobile developers
to bid for downloads, starting at $0.01 per download. The leading apps
on GetJar generate more than 1 million downloads per month.
To get started on GetJar, developers just create an account and
upload their mobile app. GetJar is currently offering developers a $50
Pay Per Download credit which will equate to about 1,000 downloads of
their new app by consumers. Once signed up as part of the GetJar
developer community, developers can sign-up for participation in the
new GetJar Ads program.
"The GetJar Ads solution has been designed to provide the most
profitable advertising channel available to mobile application
developers, delivering a 100% fill rate and high CPM," explained Ilja
Laurs, Founder and CEO of GetJar. "Mobile developers have long
recognized GetJar as the place to Get Downloads - now it's a place
where they can also Get Paid."