Interscope Geffen A&M (IGA), a division of Universal Music
Group, has partnered with Kyte for iPhone and iPod touch applications for IGA
artists.
- The All American Rejects
- Keri Hilson
- Lady Gaga
- The Pussycat
Dolls - Soulja Boy Tell 'Em.
The applications are available on the
Apple App Store. In addition to artist-produced video content, the
applications include custom branding, mobile advertising, m-commerce
links for purchasing artist catalogues and merchandise, an RSS reader
for up to the minute artist news alerts, and interactive user
engagement features, such as the ability to chat with other fans,
comment and rate shows, and share content with friends.
The applications are available for free from Apple's App Store on iPhone and iPod touch or at www.itunes.com/appstore/
Interscope Geffen A&M is the first to use a new Kyte turnkey
solution that allows media and entertainment companies to easily
deliver compelling native iPhone and iPod touch applications based on
their existing online content.
"Kyte allows us to easily deliver iPhone and iPod touch apps that
connect our artists with their fans in a fully immersive, interactive
experience," stated Ted Mico, executive vice president of digital for
IGA. "Fans will be able to watch exclusive, behind the scenes content,
chat in real-time, and purchase artist content, all from their iPhone
and iPod touch."
"IGA artists are using Kyte to produce authentic, raw video content
every day, which keeps fans coming back again and again to see what's
new and interact with each other," said Daniel Graf, CEO, Kyte.
"Bringing this experience to iPhone and iPod touch is a powerful,
cost-effective way for companies to converge their online and mobile
audiences into a single community."