Openwave Systems Inc. revealed research on trends for the mobile internet in North America, 
based on its
Mobile Analytics product.
Social
networking is the number one area of interest to the mobile internet
user. The top two search terms on both Google and Yahoo! OneSearch were
the major social networking sites Facebook and MySpace. This suggests a
significant appetite for mobile social networking. In addition to the
named social networks, 'social networking' was also the top category of
search terms found by Openwave's research.
Carriers may be
underserving mobile social networking is the fact that the
mobile-tailored social network Mocospace, a Boston-based startup that
provides a social network for mobile phone users, attracted far more of
mobile internet users' time. Mocospace users spent an average of 6.05
minutes online per session, versus MySpace's 3.79 minutes and
Facebook's 1.89 minutes, suggesting that more effort to tailor social
networking sites to the mobile environment could lead to greater data
usage and customer satisfaction.
Openwave provides mobile analytics to Tier1 and Tier 2 mobile
operators globally. By delivering intelligence about their customers'
usage patterns, Openwave Mobile Analytics helps operators drive
adoption, minimize churn, improve usage and increase revenues.
For more information about Openwave's upcoming privacy webinar, please visit www.openwave.com.