Frost & Sullivan has awarded Sprint the
2008 Award for Market Leadership in the Consumer LBS Market for its
open approach to developing GPS applications for mobile
phones.
Sprint offers a wide variety of consumer GPS
applications and recently announced that it will offer
developers open access to two location aggregation platforms.
Frost & Sullivan projects that the U.S. market for wireless
carriers' consumer LBS applications will reach approximately $3.3
billion in annual revenues by 2013.
Sprint LBS services include: Sprint Navigation, which provides GPS-enabled, turn-by-turn
driving directions with 3D moving maps, one-click traffic rerouting and
more than 10 million local listings. Sprint Family Locator, which
enables a parent to use their phone or PC to find the location of a
family member, which is displayed on a map along with the address,
surrounding landmarks and accuracy of the information within a
specified radius.