Xiam Technologies announced that
subscribers can now receive recommendations to guide them to
places and events when they are on the go or traveling.
Xiam has enhanced its MPOS (My Personal Offers System) platform to deliver recommendations ranging
from helping subscribers find their way around new cities to locating
products and services they need quickly, wherever they are.
Through
the addition of two new algorithms to its state-of-the-art
recommendations engine, Xiam will now make location-based
recommendations and assisted mobile Internet discovery available to its
global customer base.
The platform's open APIs provide operators,
publishers and third party brands the ability to make geographically
specific offers of content and services to subscribers. Location-aware
recommendations are accurate to the latitude and longitude of the
device, providing relevant results in real-time for anything from local
hotspots to retail outlets.
"Xiam
technology continues to be in the vanguard of a rapidly evolving mobile
landscape. With increased penetration of location-aware devices and
networks, our service will allow subscribers to tap into a compelling
discovery tool based on their mobile location," said Colm Healy, vice
president and general manager of Xiam. "We are delighted to bring these
future facing applications of our technology to market and believe they
will significantly improve how subscribers interact with and use the
vast range of services and applications which are now becoming
available over 3G networks."
In
addition to providing next generation personalized services that can be
used across all IP domains, including mobile and Web, Xiam has added an
assisted mobile Internet browsing discovery service to its platform.
The service allows subscribers to receive individual recommendations
for mobile sites and widgets, expanding their experience of the mobile
Internet. This capability can work for both on and off-portal sites as
desired by the operator. As the adoption of 3G technology continues to
expand and mobile content becomes more available, Xiam's assisted
browsing service intuitively delivers the very best mobile Internet
choices to subscribers.
Xiam, a world
leader in discovery and recommendations solutions, will demonstrate
these new features of their patented technology at the Mobile World
Congress 2009 in Barcelona, Spain (Hall 8, Booth 53).