Some 39% of Americans have positive and improving attitudes about
their mobile communication devices, which in turn draws them further
into engagement with digital resources - on both wireless and wireline
platform, reports a new report by Pew Internet.
Mobile connectivity is now a powerful differentiator among
technology users. Those who plug into the information and
communications world while on-the-go are notably more active in many
facets of digital life than those who use wires to jack into the
internet and the 14% of Americans who are off the grid entirely.
- 8% of adults use mobile devices and broadband platforms for
continual information exchange to collaborate with their social
networks. - 7% of adults actively use mobile devices and social networking tool, yet are ambivalent about all the connectivity.
- 8% of Americans find mobility lighting their information pathways, but have comparatively few tech assets at home.
- 16% of adults are active conduits of content and information.
- 61% are anchored to stationary media; though many have broadband and cell phones, coping with access is often too much for them.
Here's a look at how each of the groups uses ICTs and group members' attitudes about them. P And when you're done, you can take their quiz to find out which typology group you belong to.
Digital Collaborators: 8% of adults use information gadgets to collaborate with others and share their creativity with the world.
Ambivalent Networkers: 7% of adults heavily use
mobile devices to connect with others and entertain themselves, but
they don't always like it when the cell phone rings.
Media Movers: 7% of adults use online access to
seek out information nuggets, and these nuggets make their way through
these users' social networks via desktop and mobile access.
Roving Nodes: 9% of adults use their mobile devices to connect with others and share information with them.
Mobile Newbies: 8% of adults lack robust access to
the internet, but they like their cell phones. A typical Mobile Newbie,
who is about 50 years old, is a novice with modern ICTs, but is wading
into the waters thanks to a new cell phone
These five groups make up the 39% of American adults who make up the
basket of groups we call "Motivated by Mobility." The profiles of the
other 61%, the "Stationary Media Majority," start here.
Desktop Veterans: 13% of adults are dedicated to
wireline access to digital information, and like how it opens up the
pipeline to information for them.
Drifting Surfers: 14% of adults are light users -- despite having a lot of ICTs -- and say they could do without modern gadgets and services.
Information Encumbered: 10% of adults feel overwhelmed by information and inadequate to troubleshoot modern ICTs.
The Tech Indifferent: 10% of adults are unenthusiastic about the internet and cell phone.
Off the Network: 14% of adults are neither cell phone users nor internet users.