AdMob shows the rapid growth of the Android and iPhone
platforms in its March 2009 Mobile Metrics Report. Growth in requests
from devices running the Android and iPhone Operating Systems (OS)
continued to outpace other platforms in March, despite the relatively
limited number of devices in market.
The application stores for both platforms have significantly
influenced this growth; in March, more than half of Android and iPhone
requests came from applications. In the first five months following the
launch of the Android Market in the US (November 2008 to March 2009),
Android requests increased an average of 47 percent per month. In the
first five months following the launch of the App Store in the US (July
2008 to November 2008), requests from the iPhone increased an average
of 88 percent per month.
Other highlights from the March 2009 AdMob Mobile Metrics Report:
- The HTC Dream (G1) generated 72 million requests, giving it 2 percent share of the overall US Market in March.
- In the US in March, the HTC Dream (G1) was the number 10 overall
device and the number 4 smartphone, after the iPhone, BlackBerry Curve,
and BlackBerry Pearl. - The Android OS now has 6 percent of the US smartphone market and is tied with Palm as the fourth-largest OS.
- The iPhone generated 8 times more US requests than Android in
March. The iPhone platform in total (iPhone and iPod touch) worldwide
generated 23 times more requests than Android.
The comparison of Android to iPhone in the March 2009 AdMob Mobile
Metrics report is based on requests for AdMob ads on the mobile Web and
in applications from the HTC Dream (G1) and the iPhone in the US. The
launch dates of the two application stores roughly correspond to the
launch of AdMob's in-application ad units.
Visit AdMob's newly redesigned Metrics site
(http://metrics.admob.com) to access the full March 2009 report, view
past reports, or sign up to get an email notification when future
reports become available.
AdMob stores and analyzes handset and operator data from every ad
request in its network to optimize ad serving. Each month, the Mobile
Metrics Report aggregates this data to provide insights into major
trends in the mobile ecosystem.