Based on data from its Smartphone Intelligence report, Compete shows app preferences, pricing, and smartphone users who don't need anything else.
How Much Smartphone Users Spend on Apps
When Smartphone users
were asked the most they've ever spent on a single application, 24
percent said that they have spent anywhere from $10-$50 for a single
app. 28 percent have spent between $5-10 on a single app.
iPhone owners are not spending more on individual apps, but buying
more apps overall. 86% of iPhone owners have paid at most $.99 - $9.99
on a single app, but 83% of these iPhone owners have downloaded at
least 6 apps.
The Apps iPhone Users Download
The four most commonly downloaded
applications, by category, for iPhone users were Games (79 percent),
Entertainment (78 percent), Weather (57 percent), and Music (55
percent).
But, the top three applications used most frequently by those same
owners, in order of frequency, were weather-related applications (39
percent); Facebook (25 percent) and Games (20 percent). Specific
applications that iPhone owners highlight are Shazam (7 percent), a
music recognition application, and Lose It (5 percent), a calorie
counting application. Both applications were featured in iPhone
commercials during the time this survey was fielded, indicating the
influence of media on consumers' purchase and usage behavior.
Why Smartphone Users Aren't Downloading More
27 percent of
Smartphone owners (but only 2 percent of iPhone owners) indicate that
they have not downloaded a single application to their device. When
asked for the main reason they have not added any applications to their
phones, 41 percent said they don't see a need to add applications, 33
percent don't want to spend the money and 13 percent haven't added any
applications because they don't know how.
When asked how they decided which applications to download to their
phone, 60 percent of all Smartphone owners said they spend time looking
through all the applications to discover them on their own. 30 percent
of Smartphone owners look for friends / family recommendations and 30
percent look to see what apps are popular.
Through behavioral analytics and surveys, Compete's new Smartphone
Intelligence report also provides insight into other aspects of
Smartphone and iPhone preferences and use. Among the questions
addressed in the current report are:
- How do Smartphone owners use their device when travelling?
- Has Smartphone ownership helped drive mobile banking usage?
- What features are Smartphone owners using most? What do they feel is lacking?
- How popular are location-based services among Smartphone owners?
- • What role do Smartphones play in the shopping behaviors of device owners