AT&T and LG are integrating their phones and service with MTV's new series "The
Phone," produced by Justin Timberlake, on MTV.
Viewers see the game contestants using
LG mobile phones with AT&T service in a competition that simulates
what it would be like for viewers to be dropped into the middle of a
adventure movie.
Viewers will see the "Operator" use the recently released
LG Xenon, available from AT&T, which includes a touchscreen, a side sliding full keyboard, instant messaging, mobile e-mail,
threaded text messaging, AT&T Navigator and a unique User Interface
with a visual contacts feature connecting friends and family by
displaying favorite contacts screen.
Contestants must constantly use an LG phone and AT&T services to
successfully navigate challenges to earn money and continue competing
in the game. Contestants will:
Send Text, Picture and Video Messages - Contestants must often receive
and send information to and from the Operator and each other.
-- Access the Mobile Internet - Using AT&Ts 3G network,contestants have to look up information from the Internet
using the LG phone.
-- Use AT&T Navigator - Some contestants will use the mobile phone to
access the GPS capability for turn-by-turn directions and maps.
All MTV On Demand providers will feature full episodes from the
series. In addition, AT&T wireless and AT&T U-verse(SM) TV
customers have had unique access to the premiere episode since April
14th.
The LG Xenon's features include microSD card slot, video
player, 2-megapixel camera, stereo Bluetooth, MP3 player, mobile e-mail, quad-band
GSM, 3G/HSDPA speeds, GPS, and access to AT&T Cellular Video and
AT&T Mobile Music. It sells for $99.99 with a rebate, however if you use the Wireless and Mobile News' $50 off online only coupon-link with a contract that brings the price down to $50.
Mmmmn, if someone wanted to cheat in the game, maybe they could sign up for FamilyMap. and see where the other contests are....This is not the ultimate wireless phone product placement, there are rumors that the Palm Pre will be used in the final episode of Survivor.