The Mobile Marketing Association announced that it has gained 28 more
members since February. The new members come from all segments of the
mobile marketing industry, from brands looking to incorporate mobile
into their marketing strategies to agencies, mobile service and
technology providers.
"The
solid month to month growth that we've seen serves to demonstrate the
desire of all involved in deploying mobile marketing strategies to play
an active role in how the industry evolves, and that mobile continues
gaining global recognition," said MMA President and CEO Mike Wehrs.
"The increase in members from our Middle Eastern, South American and
Asia-Pacific regions is also testament to the MMA's global reach."
The new member companies also represent a diverse
geographical range from South Africa, Brazil, Argentina and Indonesia
to Europe and North America.
The latest companies to join the MMA include:
- 24.com
- Adfortel BV
- Advertising Database, Inc.
- Banco Citibank
- Be-Mobile
- BIG Evolution (ANARESPA S.A.)
- Breeze Tech UK Ltd.
- Crispin Porter + Bogusky
- Discover Financial Services
- Ez Texting, Inc.
- Foundation Media Group
- Indiagames Ltd.
- InMarkit
- Media 24: Emerging Markets
- Mobile-research.at
- Mobilize Systems
- Neo Network USA, Inc.
- Netcore Solutions Pvt. Ltd.
- Omniture
- One2Many.BV
- PlayNetwork, Inc.
- PT. Monstermob.com Indonesia/KapanLagi.com
- Ryan iDirect
- Sony Pictures Entertainment
- Synovate
- Telcordia Technologies, Inc.
- WAPJA.NET
- Xipto, Incorporated
2009
has seen extensive activity globally from the MMA; publishing Consumer
Best Practices for the Brazilian market, launching the educational
Brand and Agency Briefing series in London and brokering the
incorporation of North America's top four wireless operators' mobile
marketing guidelines within the MMA's best practices. The MMA has also
recently completed its hugely successful Mobile Marketing Forum (MMF)
in Sao Paulo, with a new addition to the MMF series coming up in
Singapore on April 28th and 29th. Designed to support the MMA's growing
member base in the region, the event will examine the future of mobile
marketing in Asia, with a special focus on Visual Code Marketing and
Advertising. Co-organized by the Singapore Infocomm Technology
Federation (SiTF) and supported by the International Development
Association (IDA), the event will for the first time in the forum's
history be offered as a live, interactive broadcast for those unable to
travel to Singapore. The live stream, offered through a partnership
with bnetTV, can be accessed at http://mobilemarketingforum.com/?q=node/717. Other events in the MMF series are planned for New York in June and Berlin in September. Further information can be found at http://www.mobilemarketingforum.com.
"The
Mobile Marketing Association continues to provide an excellent resource
for both new and established players in realizing their full potential
across this exciting sector. Stimulating industry growth whilst seeking
to protect and enhance the interests of consumers will continue to be
an important role for the MMA as the market rapidly develops," said
Tony Crabtree, Managing Director, Juniper Research.
A complete list of all MMA member companies can be found in the MMA Member Directory at http://www.mmaglobal.com/about/mma-members . For information on joining the MMA, please contact mma@mmaglobal.com.