MySpace reported that their mobile usage increased almost 450 percent in 2008, with 7 billion mobile page views per month at Nokia Developer Summit 2009. Vice President of Mobile Operations John Faith revealed the growth of MySpace mobile.
In one year, mobile traffic increased from 10 percent of all MySpace traffic to more than 35 percent. They predict in the next few years, 50 percent of all users will access MySpace via mobile.
“We’ve seen greater user engagement in MySpace mobile applications than we have on the mobile web,” said John Faith, “Smartphones are creating a culture of expectations among users.”
32 percent of MySpace’s mobile page views are from accessing profiles, while 19 percent originate from users browsing photos, while another 19 percent are devoted to reading messages. Friend requests make up only 1 percent of mobile views.
When MySpace launched their BlackBerry app it generated more than 400,000 downloads in its first seven days of release.