NAVTEQ announced that it has signed an agreement to supply NAVTEQ
map data and content to Samsung Electronics.
Samsung Electronics will have access to all 76 countries in the
NAVTEQ map database. The agreement also allows Samsung Electronics the
rights to utilize NAVTEQ content including Visual Content, Speed
Limits, Extended Lanes and NAVTEQ Discover Cities.
Samsung Electronics will launch the Samsung I8910 HD (also known as the OMNIA HD) with NAVTEQ Map and content in Europe in May. The GPS-enabled Samsung I8910 HD will
offer drivers an enriched navigation experience through enhanced visual
content such as 3D landmarks and 3D city models. It also offers
advanced navigation with speed limits and extended lanes. More
uniquely with NAVTEQ Discover Cities on Samsung I8910 HD,
urban travelers will be able to take full advantage of their
surroundings and help them get from place to place with a variety of
routing options. F
The Samsung I8910 HD is incorporated
with a social networking functionality which uses NAVTEQ map data
and content. It allows users to find their friends online and
determine the quickest way to route or walk to them. Users can also
use the local POI search capability and find places recommended by
their friends.
- Visual Content: enabling a better end-user sense of orientation
when interacting with the device through a 3D display of prominent
landmarks and 3D city models; - Speed Limits: facilitating improved arrival times, information
about maximum road speed, and warnings to users of potential speed
violations; - Extended Lanes: expanding capabilities to guide end-users to the correct lane at complex junctions;
- NAVTEQ Discover Cities: enabling pedestrian orientation and navigation by foot and via public transit systems.
"By providing end users with intuitive, unrivaled mobile experience
based on state-of-the-art technology, Samsung has remained as one of
the leaders in mobile industry. This agreement with NAVTEQ will enable
us to continually provide users with the most powerful mobile
experience possible," said Wonsik Lee, vice president of research &
development planning and partnership, Samsung Electronics.
"We are very pleased to be selected as the map supplier to Samsung,
one of the world's leading handset manufacturers," said Jeff Mize,
executive vice president, sales, NAVTEQ. "Samsung is focused on
delivering a superior user experience, and NAVTEQ is uniquely
positioned to support Samsung through innovative map content and
leading edge location-based services."