A study released using Nielsen Mobile's data, shows mobile user demographics and market penetration of, and
According to Nielsen data from the fourth quarter 2008 SMS Media
Report, both services are clear industry leaders with an overwhelming
50 percent of their respective community market share in terms of SMS
activity. Twitter's service has grown remarkably in the past year to
take the leading position in terms of share of SMS transactions with
carrier such as AT&T and Verizon. During the fourth quarter of
2008, it has bypassed other free mobile services including ESPN,
Facebook, and Google. At the same time, Predicto remains the undisputed
leader in the premium mobile space, further distancing itself from NBC
in second place.
For the fourth quarter of 2008, Twitter amassed approximately 812,000
unique SMS users, while Predicto Mobile interacted with over 2,303,000
unique users. The data further shows that Twitter has a dominant
presence among young and male oriented audiences. On the other hand,
Predicto attracts a more mainstream following with a broader
penetration, particularly with the female and older demographics.
Some key differences in the user breakdown of the two leading mobile
communities include 57/43 percent male/female ratio for Twitter versus
45/55 percent for Predicto; 49 percent of Twitter users are in the 35+
age group versus 68 percent with Predicto; and 16 percent of Twitter
users earn $100K+ versus 20 percent for Predicto.
“An increasing number of consumers are choosing to use their cell
phone to access information and stay updated on the latest news and
current events” stated Eyal Yechezkell, CEO and co-founder of Predicto.
“We are delighted by the continued growth of the Predicto community and
will continue to look for additional ways to engage and entertain
consumers on their mobile devices.”