SMS,
MMS, mobile email and IM traffic volumes will continue their inexorable
rise, while the IP evolution is resulting in disruptive business models,
increased competition from the web and commoditiaation of established
services, reports Juniper Research.
Mobile messaging revenues are set for measured
growth over the next five years, as market forces take effect
The report found that Smartphone users in particular, will continue
to drive high usage levels, while there is also a significant
opportunity in using mobile messaging mediums to interconnect the
disparate digital communities evolving around gaming, social networking
and VoIP.
Steve Reynolds Chairman of the MDA said "Global economic meltdown
has changed the world forever, businesses must re-invent themselves and
innovate to survive. This report provides valuable intelligence to
empower mobile messaging centric businesses in developing future demand
based commercial strategies"
Other report findings include:
- 3% drop in total revenues but western Europe to maintain position as largest market over forecast period.
- Growth in revenues greatest in the Africa & Middle East, Indian Sub-Continent and South America regions.
- Industry looking to enrich market by converging services such as
presence, while pushing subscribers to additional VAS and content.
According to a new mobile messaging report from Juniper Research,
the move from per-transaction to per-month billing models incorporating
up to unlimited data and messaging bundles will see total P2P revenues
in Western and Eastern Europe post declines, balanced to some extent by
a healthy rise in revenues in developing markets, plus growth in
ad-funded tariffs. Meanwhile, web-based communities continue to
integrate new messaging mediums, which could well impact MNO revenues
in the increasingly open mobile Web browsing environment.
"For MNOs, mobile messaging investment is becoming a more considered
decision. But mature services such as SMS will remain core revenue
generators in the current economic environment, given that messaging is
an economical method of P2P communication," comments Ian Chard, Juniper
Research Analyst and author of the report 'Mobile Messaging & IP
Evolution: Players, Strategies & Forecasts 2009-2014.
Whitepapers and further details of the study 'Mobile Messaging &
IP Evolution: Players, Strategies & Forecasts 2009-2014'can be
freely downloaded from www.juniperresearch.com