Inergize Digital and DoApp Inc. are offering Mobile
Local News, an iPhone and iPod touch application that distributes
locally branded news, weather, sports, politics and entertainment to
consumer iPhone and iPod touch mobile digital devices.
Television and
radio stations, magazines, newspapers and other information publishers
deploy Mobile Local News to provide text, images, photo galleries and
videos to iPhone and iPod touch users, while leveraging valuable
revenue generating opportunities that support today's business
environment.
With the current state of the economy, media companies are
seeking opportunities to generate revenue by reaching consumers where
they are most," said Jason Gould, Senior Vice President and General
Manager at Inergize Digital. "Media companies leveraging Mobile Local
News can reach consumers anywhere at any time through their iPhone and
iPod touch mobile devices, providing monetization of consumer requested
content through mobile advertising.
"Mobile Local News takes the best news stories, features and
videos and rolls them into a mobile experience that is a must for
iPhone and iPod touch users," said Wade Beavers, Chief Executive
Officer at DoApp. "Consumers simply download the free Mobile Local News
application in the Apple® App Store and begin receiving content from
their preferred provider. Whether it's severe weather, the latest
sports scores or learning you're a lottery winner by viewing the
numbers, Mobile Local News keeps you in-the-know while you're
on-the-go."
Complete Mobile Distribution Solution
Mobile Monetization
Mobile Local News is the world's first local news application
to monetize content and video. Mobile Local News offers two advertising
positions: one ad position per page view per category and one ad
position that is overlaid on every video, providing multiple
opportunities for media companies to generate revenue in each mobile
distribution. Ad positions can be sold locally or filled with national
ads by Inergize Digital.
Fully Customized User Interface
In Mobile Local News, media companies can locally brand the
user interface with logos and styles, extending company brand.
Industry-Leading Technology
Inergize Digital and DoApp leverage the latest technologies to
provide a superior user experience in Mobile Local News. With the new,
patent-pending navigation system, media companies dynamically add and
remove navigation categories and subcategories directly from the user
friendly web interface. Media companies can also control content by
adding and removing sections that are seasonal or relevant for specific
times of the year.
Multi-connection video support is included for the EDGE
Network, 3G and WiFi, providing automatic video adjustment for an
enhanced viewing experience. Video can be integrated in all content
categories and is showcased in the category Video.
Geo-location based weather and advertising provide extended
forecasts, weather radar images in real-time, weather videos and local
deals in any city at any time.
Superior Content Coverage
Mobile Local News provides a complete content offering,
including high-quality story coverage with text, images and videos.
Consumers will find the following content categories:
| Local News |
| National News |
| International News |
| Worldwide Business News |
| Sports News and Scores |
| Video |
| Weather Forecasts, Current Conditions, Real-Time Radar and Severe Weather Alerts |
| Geo-Location Based Weather |
| Geo-Location Based Advertising |
| Politics |
| Entertainment News |
| Weird News |
| Lottery Numbers |
| Horoscopes for yesterday, today and tomorrow |
One-Click Sharing
Consumers can easily share content with family and friends
directly from the Mobile Local News application. In one click, users
can share story content by e-mail, text message or notify the masses by
posting on Twitter, extending company brand and reach.
Pricing and Availability
Mobile Local News is immediately available to television and
radio stations, magazines, newspapers and other information publishers
on a licensing structure and/or revenue share basis.
Mobile Local News is immediately available to consumers for
both the iPhone and iPod touch on the Apple App Store at no cost.
4 WOAI in San Antonio, Texas, 4 KTVX in Salt Lake City, Utah
and 16 KLRT in Little Rock, Arkansas are the world's first television
stations to implement Mobile Local News. The Mobile Local News
applications can be downloaded in the Apple App Store at 4 WOAI, 4 KTVX and 16 KLRT.