NAVTEQ, expanded its travel and leisure guide portfolio with
the addition of Lonely Planet for NAVTEQ: Travel Guide.
At launch, the travel guide will cover 19 cities in Australia and
New Zealand, with expansion planned to other countries such as India,
Indonesia, Malaysia, Singapore, Taiwan and Thailand soon thereafter.
Offering reviews for thousands of points of interest (POIs)
throughout Australia and New Zealand - both of which ranked among the
top five travel destinations according to Lonely Planet's 2008
Travellers' Pulse Survey - the content enables navigation applications
to provide recommendations about where to stay, eat or spend leisure
time.
Lonely Planet for NAVTEQ
lends itself to quick and flexible integration into location-aware
applications. First, Lonely Planet content is precisely matched to the
NAVTEQ map, enabling consumers to navigate to their desired
destinations. NAVTEQ also leverages integration-friendly formats and
innovative location referencing which will speed integration into
customer applications. Plus, NAVTEQ's ongoing relationship with Lonely
Planet also allows updates to Lonely Planet's content to be accurately
reflected in the product.
Jeff Trounce, global manager of client solutions for Lonely Planet,
commented, "At Lonely Planet we have a long history of providing
information about sights, restaurants, shops and other locations all
over the world. Whether you are travelling or you're a local, it's
important to get this detail in the right place at the right time, and
this collaboration with NAVTEQ allows us to do this on a mass scale."
"The Lonely Planet content is a welcome addition to our travel and
leisure guide portfolio," said Aaron Dannenbring, vice president Asia
Pacific map and content products. "As a premier travel guide brand,
Lonely Planet content will augment our customers' pedestrian and
vehicle navigation solutions on a variety of platforms."