Restaurants and Restrooms Top Rooms for Cellular, Says IGR

phoneInTheToilet.jpgGR, announced the findings of a
recent study on the locations in which consumers use their mobile
phones. The survey, open to 18 to 65 year old consumers, asked
respondents to specify the places they had used their mobile phones to
make calls and send text messages in the past month.

The survey results indicate that just over 42 percent of U.S. consumers
use their mobile phones to make calls while in restrooms. The same
percentage sends text messages while in restrooms. Restaurants are also
popular places to use mobile phones - 70 percent of the consumers
surveyed have made calls on their mobile phones in a restaurant while
eating, and 73 percent have sent text messages while eating in a
restaurant.

iGR found that 18 to 34 year olds, and especially 18 to 24 year
olds, are more likely than their older counterparts to make calls and
send texts both in restrooms and while eating in restaurants. Eighteen
to 24 year olds are 38 percent more likely to make calls and 66 percent
more likely to send text messages while in the restroom than the average
consumer.

iGR also found that women are eight percent more likely than the
average consumer to make calls and five percent more likely to send text
messages while in the restroom. The female half of the population is
also four percent more likely to make calls and seven percent more
likely to send text messages while eating in restaurants.

The survey was conducted among 1,000 mobile handset users in the U.S. at
the end of April, 2009.